galeree

the old shoes by dos hermanos

2007-09-11T19:56:00.000-07:00

This is my writing for dos hermanos ads. We've got lots of routes but i like this one, and other copy based ads which seems relevant for the target. The client likes it and wanting to make this one come first. My english is really bad, but it's okay ya? :)

Pilih dipilih

2007-08-06T22:56:00.000-07:00

copy ree | art sam Irene | ilustrator thoriq
Indo.pos | 080807

For Young Guns ADOI

2007-05-23T21:00:00.000-07:00

CREATIVE RATIONAL
Global Warming Public Awareness Campaign

Our campaign ad is to bring the awareness toward the dangerous incidents behind the ignorance.

Why ignorance?
Indonesians lack of awareness in global warming is spawned by their naivety and ignorance, including the lack of knowledge. We’re basically not taking the reason why global warming happens, like gas emissions, burning forests, and electricity waste, or not even calling people’s will to act and fix the climate change, because the unaware people haven’t seen clearly why global warming should bring them to worry. So we’re just trying to create the basic communication: the catastrophic incidents should be our responsible, and the first thing to start is by not being ignorance.

The concept is a fear campaign, but we do not want to show the afflicted terror. People will see it as funny pictures that contain humor, cynicism, slapstick, and of course added with single bits of knowledge about what’s really going on.

The Idea Executions
The execution is to bring the idea of “serious not seriously” represented by caricature lay out, creating comical characters to represent the “it’s okay” manner of ignorant people, placing the huge “serious” headline above the “not seriously” incidents, and some detail of educational fact designed like “kertas contekan” to make this campaign credible to read.

Art Fahmi | Copy Ree

ignorance blinds you

2007-02-26T21:16:00.000-08:00

iseng-iseng gak berhadiah

copy ree | art adji | model anak sekantor

metro pitch

2006-11-30T23:01:00.000-08:00

copy ree | art irene&arief | ilustration betty

DAUN MUDA 2006

2006-08-26T03:47:00.000-07:00

Apa bedanya citra pariwara dulu dan sekarang? Katanya sih berubah, terbukti dengan ada banyak kategori baru dan kehadiran juri-juri yang fresh. But still, we don't know exactly what to expect. Yang penting katanya sekarang lebih baik. So...we come out with these ads.

Creative : Bain + Ree

Bye bye LIA AWARDS

2006-07-04T03:12:00.000-07:00

ini proyek buat ikutan LIA AWARDS ceritanya. Kok cuma ceritanya...? hm...karena gue malu buat ngirimnya. Gak jelek sih, tapi terlalu biasa. hik. hik. Terlalu corporate seperti iklan microsoft atau bank. Hiii....Ini akibat dari ketidaksimpelan pikiran gue yang terlalu complicated dan demanding. Rencananya headlinenya cuma mau bilang "your voice does matter to make this world better" but i couldn't find how to animate and visualize this words. Oke, mungkin lebih jelasnya buka aja http://liaawards.com. Briefnya cuma pengen kita ngirimin materi iklan apa aja dengan tema untuk men-encourage generasi muda agar peduli sama isu isu sosial dan politik. Berat dan serius amat sih. Tapi ternyata yang gue bikin ini terlalu gede. terlalu melebar dan gak fokus.

So tadinya konsepnya mau bikin aktivitas anak anak muda digambarkan sebagai the aspiration to perceive the world, trus dibikinnya pake stencil graffiti. Karena gak punya kenalan orang yang bisa bikin stencil graffiti, maka gue memohon partner gue dengan memakai montage gambar gambar anak anak muda yang dijadiin puzzle untuk membentuk dunia. Complicated, but thanks to my partner kindness..., dan makin parah lagi tiba tiba gue memutuskan untuk mengganti headlinenya jadi "keep the world young. give your voice". Hm..., aseli blunder gue....

Deadline entry untuk young creative tadinya cuma sampai tanggal 30 Juni, tapi ternyata sekarang diundur jadi 21 July. So...gue masih pengen crafting lagi sih....

BANK INDONESIA LINKAGE PROGRAM

2006-01-26T18:36:00.000-08:00

creative : adji & ree | neoindonesia | 2006
published : Kompas 27 Januari 2006 | p.21

Jasnita 13TYP

2005-12-20T06:25:00.000-08:00

creative : irene, ree, jusak | neoindonesia | 2005

de Oaze

2005-12-14T02:45:00.000-08:00

BEFORE

AFTER

creative : adji & ree | neoindonesia | 2005
published : PS: december 2005 | p.19